Ben & Jerry’s is known for their topical and pop culture references, and they generally seem to be right on top of current events. Their ice cream title puns are classic, and it doesn’t hurt that their ice cream tastes great either. They’re even big fans of Stephen Colbert. So it’s not surprising that they take Halloween pretty seriously, especially when it comes to their website.
In past years, they’ve changed their site design to celebrate All Hallow’s Eve, even putting up games for visitors to play. They’ve also held a Halloween fest, created a Pumpkin Patch ice cream flavor, and utilized their iconic art style to depict a whole bunch of holiday favorites like ghosts, witches, skeletons, and jack-o-lanterns. Below, take a look at some of the ways Ben & Jerry’s has gotten into the Halloween spirit.